![]() The “movie” symbol indicates a user has interacted with one of your Rich Media ads, such as a YouTube video ad. ![]() This means a user has been exposed to your display ad on the journey to conversion, without clicking on it. The “eye” symbol indicates a pure display impression from a non-interactive display image. In the Multi-Channel Funnels Top Conversion Path report you can see two new path elements, which indicate the presence of a display interaction. How do I quantify the impact of display on the conversion path? ![]() If you want to focus on Rich Media interactions, you can select this interaction type to see how your users convert after interacting with your rich media and YouTube ads.Add Direct to the mix, to see who saw an ad and then visited your site directly to convert on a relevant transaction or Goal.Select Impression to see conversion paths from customers who saw your GDN display ads but did not click on them.With the new Interaction Type selector you can now immediately filter your reports based how your users interacted with your marketing. Rich media interactions are user interaction with YouTube or rich media ad formats, such as ad expansion, video control (such as play, pause, and resume), or switching a video ad to full screen. ![]() Rich Media Assisted Conversions shows how many of your conversions had a rich media interaction on the path to conversion. Impression Assisted Conversions shows how many of your conversion paths were touched by a display impression. In the Multi-Channel Funnels Overview Report you will see two additional conversion metrics. How does Display fit on the conversion path?īy enabling GDN Impression Reporting in Google Analytics, you can learn how your display impressions assist your conversions. Read on below for more tips on how to make the most of this new feature. For more information on how to enable the feature in GA please see our help center article. Please also note that this data will only surface in the Multi-channel Funnels reports in Google Analytics. Please note that we cannot guarantee access, but we will do our best to provide this feature to as many users as possible. Reach out to your Google Analytics Premium point of contact to request feature activation. GDN Impression Reporting is now available through limited allowlist. When a user views display ads on the GDN, or video ads on YouTube, and later visits your website and converts, these interactions with your brand can now be captured in Google Analytics Multi-Channel Funnels reporting. Thanks to our integration with the Google Display Network (GDN), Google Analytics can now break down the separation between clicks and impressions and give a more complete view of the customer journey. Traditionally, measurement technology separated out impressions or “view throughs” from clicks, but this separation missed out on valuable data on the impact of display advertising. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Every customer journey is different - a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing.
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